Trademarks act as a catalyst in adding value to a brand. Not only is it a great marketing strategy but also aids in enhancing brand recognition, eventually gaining more customers. A consumer will associate a brand with its trademark. No matter if you are running a perfume business; get a trademark for perfume to protect it from your rivals. Getting a trademark helps a company to diversify its products or services. They can easily branch into franchising via proper licensing. Thus, attaining more value that leads to more sales. What do you say?